I run every day. All 365 days. Short but consistent 1 round of our apartment complex (approx 1 km) followed by a 10 mins yoga and I am done. Neither do I have fitbit, nor Garmin and I don’t post running pics either (trust me, you can run without these things as well :) 

This post is not about my running. It’s about the conversation which happens afterwards. When I speak with people about nutrition & protein needs for active lifestyle, the first reaction I get is “really, protein is for gym goers not for us brisk walkers, short cycle runners” basically it’s for BodyBuilders pumping Iron in the Gym 🙂

For many of us non gym goers,  Protein supplement, Whey Protein, Soy Protein etc. has always been complex lingo, steroids and everything wrong. 

At 9GRAMS, we are changing this by coming up with a new category. This category will have products where base ingredient will remain nuts, millets, wholegrains and will be supplemented with 100% gold standard protein supplements to create products which are (1) Easy to Digest (2) Provide just the right amount of supplementation  (3) Provide not just protein but minerals, vitamins, healthy fats and complex carbohydrates. All this to ensure that Bloating, indigestion, inflammation associated with supplements doesn’t happen. 

First in the series is “9GRAMS High Protein Muesli”. Explaining the Protein story here for easy understanding.  

29.4g protein in 100g - But this is offered by many others right ??

The catch is that the base ingredients are Millets, Wholegrains & Peanut Butter, these 3 provide the majority of the Protein, Healthy fat and minerals. Whey and Soy protein acts as a supplement to improve protein profile.   

Combining Ragi, Jowar, Bajra, Amaranth Seeds, Rolled Oats, Peanut Butter and protein supplements to create this was not easy. It’s not offered by anyone in India or elsewhere. Handling these wholegrains and creating a protein cereal which tastes heavenly is something which I am really proud of. 

We tested this during the Delhi Trade Fair in November last year.  It was tasted by every visitor (Gym or No Gym goers) at our booth. Even the packaging was ready and we were stocked out on this amazingly tasting High protein cereal. This lovely creation now goes out on all marketplaces and our website. It looks exactly like you in the picture. 

Since we are on this topic, lemme tell you an interesting point. I am sure you will go to google and compare other protein muesli and do that for sure.  Check out that the protein content written on the front of their packs is not just muesli but Muesli + the Milk in which you will take this muesli. You will find this milk thing mentioned in the nutrition table

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